Monday, 4 March 2013


Some online communities may be too task-orientated (and therefore not 'social' enough) or might not stimulate sufficient interaction to develop 'group-specific'meanings, or they might be too divided and divisive to coalesce' (Baym 1998)

The question remains though if YouTube technology is promoting a disjunctive, disparate trend or if it reflects  our 21st century world, rooted in a contemporary zeitgeist of integration vs dis-integration, a constant dialectic that is driving us along towards 'progress'.

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